2018

Being Latino

At Being Latino, I worked on data-driven initiatives to analyze content performance and shipped experiments that helped optimize user engagement and guide content strategy.

Analytics Strategy Predictive Modeling A/B Testing

Background

It All Started When…

The organization was looking to better understand user behavior and improve conversion performance but relied heavily on manual reporting and lacked advanced analytics capabilities.

There was a need to leverage data more effectively to drive decision-making, optimize user experience, and improve marketing performance.

Contribution

Bhavik's Role

Built predictive models using regression analysis by integrating multiple data sources to generate actionable insights
Analyzed user behavior and performance metrics to identify opportunities for optimization
Designed and executed A/B tests to improve user experience and conversion performance
Collaborated with stakeholders to translate data insights into strategic recommendations

Outcomes

Results

−8 hrs

Per week reduction in manual reporting through automation and predictive modeling

30%

Increase in conversion rates through data-driven experimentation and optimization

↑

More informed decision-making enabled by introducing structured analytics and testing frameworks

Interested in working together?

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