Geriatric Practice Management

Background

It All Started When…

Healthcare providers were struggling with fragmented communication across care teams, leading to inefficiencies in coordination and reduced time spent on patient care.

At the same time, existing EHR and communication tools lacked real-time collaboration capabilities and failed to fully address the needs of physicians, nurse practitioners, and facility staff.

This created an opportunity to build a HIPAA-compliant solution that could streamline communication, improve operational efficiency, and unlock new revenue opportunities.

Contribution

Bhavik's Role

Led product strategy and early-stage development of a HIPAA-compliant MVP connecting care teams through real-time messaging
Conducted market research and competitive analysis to identify feature gaps and uncover new revenue opportunities
Collaborated with internal and external stakeholders through interviews, surveys, and workshops to define product requirements
Defined success metrics, KPIs, and user feedback loops to continuously improve product performance and user experience
Partnered with cross-functional teams to translate insights into actionable product features and roadmap priorities

Outcomes

Results

32%

Improvement in communication efficiency, enabling clinicians to reallocate more time toward direct patient care

$0.5M

Annual revenue opportunity identified by uncovering unmet market needs and feature gaps

$1.5M

Incremental annual revenue driven through strategic feature development and stakeholder alignment

15%

Reduction in development timelines through effective requirement gathering and prioritization

1,000+

Users surveyed — feedback collected and analyzed to improve KPIs and Net Promoter Score (NPS) for EHR products